Adoption is an overwhelming and intimidating concept for most people.
This campaign is a simple reminder that you don’t have to be perfect to be a perfect parent.
You can be not-so-hip, you can be embarrassing, you can be whoever you are. And kids in foster care will not only love having you, but need you none-the-less.
Client: Ad Council / Adopt Us Kids
Photographer: Lyndon Wade
ECD: Izzy DeBellis
CD: Chris Cereda
Art Director: Alejandra Garibay
Copywriter: Liz King
Producer: Liz Tagatac
Editor: Colleen McKay
Retouching: Real Fake (Judy Rush)