GRAZIA IS FASHION / High-fashion lives in Grazia, now Grazia lives in high-fashion.
Campaign to promote the magazine during London Fashion Week.
FASHION DESIGN / Dresses, bags, shoes and jewelry are all made from Grazia magazines’ pages.
AMBIENT / Models wear the dresses and accessories during Fashion Week events and parties.
OUTDOOR / Outdoor advertising mimicking famous fashion ad campaigns.
MOBILE / Grazia’s iPhone application allows fashionistas to know everything that happens during London Fashion Week, including a Behind the Scenes LIVE CAM.
BEHIND THE SCENES / Video.
Client - Grazia Magazine (UK)
Photographer - Gabriel Goldberg
Art Director & Fashion Designer - Alejandra Garibay
Copywriter - Paul Roberts
Models - Analeigh Tipton & Cammy Kinney
Hairstylist - Jeffrey Jagged
Makeup Artist - Michael Baumann