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<channel>
	<title>Alejandra Garibay &#124; Senior Art Director</title>
	<link>http://www.alejandragaribay.com</link>
	<description>Alejandra Garibay &#124; Senior Art Director</description>
	<pubDate>Thu, 15 Sep 2011 20:46:26 +0000</pubDate>
	<generator>http://www.alejandragaribay.com</generator>
	<language>en</language>
	
		
	<item>
		<title>HomeGoods</title>
				
		<link>http://alejandragaribay.com/HomeGoods</link>

		<comments>http://alejandragaribay.com/following/alejandragaribay.com/HomeGoods</comments>

		<pubDate>Thu, 15 Sep 2011 20:46:26 +0000</pubDate>

		<dc:creator>Alejandra Garibay &#124; Senior Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1120928</guid>

		<description>2011 TV COMMERCIAL




CREDITS:
 "Top Dog" 
Director: Scott Vincent
ECD: Izzy Debellis
CD: Judith Grey
Senior Art Director / Dog VO: Alejandra Garibay
Senior Copywriter: Hilary Hudgins
Producer: Brooke Kaylor
Editor: Jon Grover


&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/HG_HOUSE.png" width="600" height="475" width_o="600" height_o="475" src_o="http://payload.cargocollective.com/1/1/57612/1120928/HG_HOUSE_o.png" data-mid="5385603"  border="0" align="left"/&#62;
WEBSITE

&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_alejandra_garibay.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_alejandra_garibay_o.jpg" data-mid="5385348"  border="0" align="left"/&#62;

DETAILED VIEW
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup5.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup5_o.jpg" data-mid="5385360"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup3.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup3_o.jpg" data-mid="5385357"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup1.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup1_o.jpg" data-mid="5385356"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup4.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup4_o.jpg" data-mid="5385358"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup6.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup6_o.jpg" data-mid="5385436"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup7.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup7_o.jpg" data-mid="5385444"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup8.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup8_o.jpg" data-mid="5385448"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup9.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup9_o.jpg" data-mid="5385452"  border="0" align="left"/&#62;



COPYRIGHT: 
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/COPYRIGHT_red_ALEJANDRA-GARIBAY.png" width="132" height="33" width_o="132" height_o="33" src_o="http://payload.cargocollective.com/1/1/57612/1120928/COPYRIGHT_red_ALEJANDRA-GARIBAY_o.png" data-mid="5385790"  border="0" align="left"/&#62;
(cc) Alejandra Garibay 2010.


</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57612/1120928/prt_1321026599.jpg" />

	</item>
		
		
	<item>
		<title>Calvin Klein</title>
				
		<link>http://alejandragaribay.com/Calvin-Klein</link>

		<comments>http://alejandragaribay.com/following/alejandragaribay.com/Calvin-Klein</comments>

		<pubDate>Fri, 08 Jul 2011 16:49:07 +0000</pubDate>

		<dc:creator>Alejandra Garibay &#124; Senior Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1700534</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/57612/1700534/ck_5-8project_logo.jpg" width="600" height="141" width_o="600" height_o="141" src_o="http://payload.cargocollective.com/1/1/57612/1700534/ck_5-8project_logo_o.jpg" data-mid="8358415"  border="0" align="left"/&#62;
For Mother's Day 2011, Calvin Klein asked us to digitally enforce their Euphoria perfume promotion: a live orchid as a gift with the purchase of every bottle of perfume. Our solution was the 5/8 Project (referring to the date of Mother's Day 2011), the world's first digital and personalized art show focused on all the great moms out there. 

This project was approved by the client, but didn't get produced due to time constraints. 
All Art presented here is for reference only.


&#60;img src="http://payload.cargocollective.com/1/1/57612/1700534/Alejandra_garibay_ck_artists_collage2_600.jpg" width="600" height="359" width_o="1313" height_o="787" src_o="http://payload.cargocollective.com/1/1/57612/1700534/Alejandra_garibay_ck_artists_collage2_o.jpg" data-mid="8356722"  border="0" align="left"/&#62;


 ONE DAY. ONE LOVE. A THOUSAND WAYS TO SHOW IT.

The 5/8 Project is a digital art project for Mother’s Day, where we gather unique messages for moms all over the country in one gallery. 

The user writes a message to their mom that will be interpreted by one of our artists. It will then get posted to a digital gallery along with other unique messages. The user gets a video capturing the creation process and a picture of the final work as a card to go with their euphoria and orchid gift, to create the perfect Mother’s Day package.


 1. SEEDING THE CAMPAIGN

Sarah finds out about the project through magazine articles, banners, tweets and Facebook updates from friends and celebrities. She learns that in addition to up-and-coming artists, some celebrities are participating in the project. 

&#60;img src="http://payload.cargocollective.com/1/1/57612/1700534/ck_seeding_600.jpg" width="600" height="330" width_o="1003" height_o="552" src_o="http://payload.cargocollective.com/1/1/57612/1700534/ck_seeding_o.jpg" data-mid="8358706"  border="0" align="left"/&#62;

 2. ENTERING THE SITE

As she enters the site, she sees the screens of several artists. They are producing art in real time, as she watches. She is invited to create a message for her own mom, which will then be interpreted by one of the artists.

&#60;img src="http://payload.cargocollective.com/1/1/57612/1700534/ck_home_600.jpg" width="600" height="364" width_o="878" height_o="534" src_o="http://payload.cargocollective.com/1/1/57612/1700534/ck_home_o.jpg" data-mid="8358743"  border="0" align="left"/&#62;

 3. WRITING YOUR MESSAGE

Sarah writes her message and submits it. It will then be assigned from a list of approved artists. We inform Sarah that she will receive a message as soon as her card is ready. This means she can also share the experience with friends and family. 

&#60;img src="http://payload.cargocollective.com/1/1/57612/1700534/ck_enter_message_600.jpg" width="600" height="359" width_o="876" height_o="525" src_o="http://payload.cargocollective.com/1/1/57612/1700534/ck_enter_message_o.jpg" data-mid="8358850"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1700534/ck_artist_600.jpg" width="600" height="405" width_o="784" height_o="530" src_o="http://payload.cargocollective.com/1/1/57612/1700534/ck_artist_o.jpg" data-mid="8358847"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1700534/ck_detail_600.jpg" width="600" height="405" width_o="784" height_o="530" src_o="http://payload.cargocollective.com/1/1/57612/1700534/ck_detail_o.jpg" data-mid="8358848"  border="0" align="left"/&#62;

 4. CALL TO ACTION

At this time, she also gets the call to action. While she waits for her perfect card, she can purchase the perfect gift to go with it: A bottle of euphoria and an orchid. 

&#60;img src="http://payload.cargocollective.com/1/1/57612/1700534/ck_perfect_gift_600.jpg" width="600" height="370" width_o="870" height_o="537" src_o="http://payload.cargocollective.com/1/1/57612/1700534/ck_perfect_gift_o.jpg" data-mid="8359141"  border="0" align="left"/&#62;



CREDITS:
Agency: KBS+P / Media kitchen
Client: Calvin Klein
ECDs: Ed Brojerdi, Izzy DeBellis
CDs: Anthony Monahan, Marc Hatrzman
Art Directors: Alejandra Garibay, GregValvano
Copywriters: Sandra Beijer, Nina Åkestam



COPYRIGHT: 
&#60;img src="http://payload.cargocollective.com/1/1/57612/1700534/COPYRIGHT_red_ALEJANDRA-GARIBAY.png" width="132" height="33" width_o="132" height_o="33" src_o="http://payload.cargocollective.com/1/1/57612/1700534/COPYRIGHT_red_ALEJANDRA-GARIBAY_o.png" data-mid="8363539"  border="0" align="left"/&#62;
(cc) Alejandra Garibay 2010.

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57612/1700534/prt_1310170365.png" />

	</item>
		
		
	<item>
		<title>MexGrocer.com</title>
				
		<link>http://alejandragaribay.com/MexGrocer-com</link>

		<comments>http://alejandragaribay.com/following/alejandragaribay.com/MexGrocer-com</comments>

		<pubDate>Wed, 02 Mar 2011 04:39:19 +0000</pubDate>

		<dc:creator>Alejandra Garibay &#124; Senior Art Director</dc:creator>
		
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">684584</guid>

		<description>AUTHENTIC MEXICAN GROCERIES delivered in the United States.

Campaign shot by Tim Bailey

&#60;img src="http://payload.cargocollective.com/1/1/57612/684584/mex2.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/684584/mex2_o.jpg" data-mid="3222811"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/684584/mex3.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/684584/mex3_o.jpg" data-mid="3222812"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/684584/mex1.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/684584/mex1_o.jpg" data-mid="3222806"  border="0" align="left"/&#62;



COPYRIGHT:
&#60;img src="http://payload.cargocollective.com/1/1/57612/684584/COPYRIGHT_red_ALEJANDRA-GARIBAY.png" width="132" height="33" width_o="132" height_o="33" src_o="http://payload.cargocollective.com/1/1/57612/684584/COPYRIGHT_red_ALEJANDRA-GARIBAY_o.png" data-mid="3415164"  border="0" align="left"/&#62;
(cc) Alejandra Garibay 2010.

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57612/684584/prt_1299047840.jpg" />

	</item>
		
		
	<item>
		<title>Parx Casino</title>
				
		<link>http://alejandragaribay.com/Parx-Casino</link>

		<comments>http://alejandragaribay.com/following/alejandragaribay.com/Parx-Casino</comments>

		<pubDate>Thu, 07 Oct 2010 15:43:53 +0000</pubDate>

		<dc:creator>Alejandra Garibay &#124; Senior Art Director</dc:creator>
		
		<category><![CDATA[tv, print, web]]></category>

		<guid isPermaLink="false">685872</guid>

		<description>



CREDITS:
Agency: KBS+P
Client: Parx Casino
Director: Alan Bibby from Stardust
DP: Jordan Levi
ECD: Izzy DeBellis
CDs: Chris Cereda, John Goldberg
Art Directors: Alejandra Garibay, Paul Roberts
Editors: Andrew Borin, Jonathan Flaum &#38; Colleen McKay
Producer: Ali Wasserstein
Music: Exogenesis: Symphony, Part 1 by MUSE



COPYRIGHT: 
&#60;img src="http://payload.cargocollective.com/1/1/57612/685872/COPYRIGHT_red_ALEJANDRA-GARIBAY.png" width="132" height="33" width_o="132" height_o="33" src_o="http://payload.cargocollective.com/1/1/57612/685872/COPYRIGHT_red_ALEJANDRA-GARIBAY_o.png" data-mid="3415063"  border="0" align="left"/&#62;
(cc) Alejandra Garibay 2010.

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57612/685872/prt_1299038448.png" />

	</item>
		
		
	<item>
		<title>KBS+P</title>
				
		<link>http://alejandragaribay.com/KBS-P</link>

		<comments>http://alejandragaribay.com/following/alejandragaribay.com/KBS-P</comments>

		<pubDate>Thu, 07 Oct 2010 06:04:42 +0000</pubDate>

		<dc:creator>Alejandra Garibay &#124; Senior Art Director</dc:creator>
		
		<category><![CDATA[character design, print]]></category>

		<guid isPermaLink="false">685040</guid>

		<description>SPEED TO GENIUS

We created this character to represent KPS+P's new philosophy. It first launched as a print ad for Adweek Magazine during advertising week in NYC. Then it became the agency's mascot.

&#60;img src="http://payload.cargocollective.com/1/1/57612/685040/3_BRAINS.jpg" width="600" height="272" width_o="600" height_o="272" src_o="http://payload.cargocollective.com/1/1/57612/685040/3_BRAINS_o.jpg" data-mid="3696175"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/685040/brain_wallpaper_web.jpg" width="600" height="368" width_o="600" height_o="368" src_o="http://payload.cargocollective.com/1/1/57612/685040/brain_wallpaper_web_o.jpg" data-mid="3696422"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/1/57612/685040/Picture 8.png" width="573" height="728" width_o="573" height_o="728" src_o="http://payload.cargocollective.com/1/1/57612/685040/Picture 8_o.png" data-mid="3220353"  border="0" align="left"/&#62;

VIDEO





CREDITS: 
Agency: KBS+P / Spies and Assassins 
Client: KBS+P
President / CEO: Lori Senecal
Art Director: Alejandra Garibay
Copywriter: Hilary Hudgins
Producer: Dennis McKinley
3D Modeling: Spies and Assassins
Video Editor: Colleen McKay
Music: Eye Of The Tiger by Survivor



COPYRIGHT: 
&#60;img src="http://payload.cargocollective.com/1/1/57612/685040/COPYRIGHT_red_ALEJANDRA-GARIBAY.png" width="132" height="33" width_o="132" height_o="33" src_o="http://payload.cargocollective.com/1/1/57612/685040/COPYRIGHT_red_ALEJANDRA-GARIBAY_o.png" data-mid="3415036"  border="0" align="left"/&#62;
(cc) Alejandra Garibay 2010.

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57612/685040/prt_1299638519.jpg" />

	</item>
		
		
	<item>
		<title>Ad Council</title>
				
		<link>http://alejandragaribay.com/Ad-Council</link>

		<comments>http://alejandragaribay.com/following/alejandragaribay.com/Ad-Council</comments>

		<pubDate>Thu, 07 Oct 2010 04:52:28 +0000</pubDate>

		<dc:creator>Alejandra Garibay &#124; Senior Art Director</dc:creator>
		
		<category><![CDATA[tv, outdoor, print, web]]></category>

		<guid isPermaLink="false">684963</guid>

		<description>2010 CAMPAIGN

Adoption is an overwhelming and intimidating concept for most people. This campaign is a simple reminder that you don’t have to be perfect to be a perfect parent. You can be not-so-hip, you can be embarrassing, you can be whoever you are. And kids in foster care will not only love having you, but need you none-the-less.


Photography by Lyndon Wade.






&#60;img src="http://payload.cargocollective.com/1/1/57612/684963/Family2-PRINT.jpg" width="500" height="687" width_o="500" height_o="687" src_o="http://payload.cargocollective.com/1/1/57612/684963/Family2-PRINT_o.jpg" data-mid="3252318"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/684963/AC_Family2_Billboard.jpg" width="600" height="500" width_o="600" height_o="500" src_o="http://payload.cargocollective.com/1/1/57612/684963/AC_Family2_Billboard_o.jpg" data-mid="3210409"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/1/57612/684963/Family1-PRINT.jpg" width="496" height="717" width_o="496" height_o="717" src_o="http://payload.cargocollective.com/1/1/57612/684963/Family1-PRINT_o.jpg" data-mid="3252319"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/684963/Family1_ooh.jpg" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/1/57612/684963/Family1_ooh_o.jpg" data-mid="3227603"  border="0" align="left"/&#62;


CREDITS:
Agency: KBS+P
Client: Ad Council / Adopt Us Kids
Photographer - Lyndon Wade
ECD: Izzy DeBellis
CD - Chris Cereda
Art Director - Alejandra Garibay
Copywriter - Liz King
Producer - Liz Tagatac
Editor - Colleen McKay
Retouching - Real Fake (Judy Rush)



2009 CAMPAIGN





CREDITS:
Agency: KBS+P
Client: Ad Council / Adopt Us Kids
Director - Sam Cadman
ECD: Izzy DeBellis
ACD - Aaron Robnett
Art Director - Alejandra Garibay 
AD / Copywriter - Paul Roberts
Editor - Aaron Langley
Producer - Jenny Read



COPYRIGHT: 
&#60;img src="http://payload.cargocollective.com/1/1/57612/684963/COPYRIGHT_red_ALEJANDRA-GARIBAY.png" width="132" height="33" width_o="132" height_o="33" src_o="http://payload.cargocollective.com/1/1/57612/684963/COPYRIGHT_red_ALEJANDRA-GARIBAY_o.png" data-mid="3415045"  border="0" align="left"/&#62;
(cc) Alejandra Garibay 2010.

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57612/684963/prt_1288469944.png" />

	</item>
		
		
	<item>
		<title>MADD</title>
				
		<link>http://alejandragaribay.com/MADD</link>

		<comments>http://alejandragaribay.com/following/alejandragaribay.com/MADD</comments>

		<pubDate>Thu, 07 Oct 2010 04:43:22 +0000</pubDate>

		<dc:creator>Alejandra Garibay &#124; Senior Art Director</dc:creator>
		
		<category><![CDATA[stamps]]></category>

		<guid isPermaLink="false">684948</guid>

		<description>MOTHERS AGAINST DRUNK DRIVING / In partnership with the US Postal Service, a collection of stamps was created to raise money for MADD. 

Awards: Silver National ADDY®  &#38; published in CMYK magazine #38

&#60;img src="http://payload.cargocollective.com/1/1/57612/684948/madd1.jpg" width="600" height="286" width_o="600" height_o="286" src_o="http://payload.cargocollective.com/1/1/57612/684948/madd1_o.jpg" data-mid="3222898"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/684948/madd2.jpg" width="596" height="929" width_o="596" height_o="929" src_o="http://payload.cargocollective.com/1/1/57612/684948/madd2_o.jpg" data-mid="3222931"  border="0" align="left"/&#62;


COPYRIGHT:
&#60;img src="http://payload.cargocollective.com/1/1/57612/684948/COPYRIGHT_red_ALEJANDRA-GARIBAY.png" width="132" height="33" width_o="132" height_o="33" src_o="http://payload.cargocollective.com/1/1/57612/684948/COPYRIGHT_red_ALEJANDRA-GARIBAY_o.png" data-mid="3415126"  border="0" align="left"/&#62;
(cc) Alejandra Garibay 2010.

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57612/684948/prt_1295714272.png" />

	</item>
		
		
	<item>
		<title>Panasonic</title>
				
		<link>http://alejandragaribay.com/Panasonic</link>

		<comments>http://alejandragaribay.com/following/alejandragaribay.com/Panasonic</comments>

		<pubDate>Thu, 07 Oct 2010 04:32:43 +0000</pubDate>

		<dc:creator>Alejandra Garibay &#124; Senior Art Director</dc:creator>
		
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">684908</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/57612/684908/panasonic1.jpg" width="600" height="776" width_o="600" height_o="776" src_o="http://payload.cargocollective.com/1/1/57612/684908/panasonic1_o.jpg" data-mid="3222840"  border="0" align="left"/&#62;


COPYRIGHT: 
&#60;img src="http://payload.cargocollective.com/1/1/57612/684908/COPYRIGHT_red_ALEJANDRA-GARIBAY.png" width="132" height="33" width_o="132" height_o="33" src_o="http://payload.cargocollective.com/1/1/57612/684908/COPYRIGHT_red_ALEJANDRA-GARIBAY_o.png" data-mid="3415058"  border="0" align="left"/&#62;
(cc) Alejandra Garibay 2010.

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57612/684908/prt_1288472452.png" />

	</item>
		
		
	<item>
		<title>House of Blues</title>
				
		<link>http://alejandragaribay.com/House-of-Blues</link>

		<comments>http://alejandragaribay.com/following/alejandragaribay.com/House-of-Blues</comments>

		<pubDate>Thu, 07 Oct 2010 03:41:07 +0000</pubDate>

		<dc:creator>Alejandra Garibay &#124; Senior Art Director</dc:creator>
		
		<category><![CDATA[print, web, outdoor, other media]]></category>

		<guid isPermaLink="false">684852</guid>

		<description>Awards: Silver Los Angeles ADDY® Silver District ADDY® 

PRINT

&#60;img src="http://payload.cargocollective.com/1/1/57612/684852/hob_print11.jpg" width="500" height="650" width_o="500" height_o="650" src_o="http://payload.cargocollective.com/1/1/57612/684852/hob_print11_o.jpg" data-mid="3222997"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/684852/hob_print22.jpg" width="500" height="649" width_o="500" height_o="649" src_o="http://payload.cargocollective.com/1/1/57612/684852/hob_print22_o.jpg" data-mid="3222999"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/684852/hob_print33.jpg" width="500" height="651" width_o="500" height_o="651" src_o="http://payload.cargocollective.com/1/1/57612/684852/hob_print33_o.jpg" data-mid="3223001"  border="0" align="left"/&#62;

WEB / Page take-overs with video and sound.

&#60;img src="http://payload.cargocollective.com/1/1/57612/684852/hob_web.jpg" width="600" height="233" width_o="600" height_o="233" src_o="http://payload.cargocollective.com/1/1/57612/684852/hob_web_o.jpg" data-mid="3222859"  border="0" align="left"/&#62;

A facebook application to create your own Up Close photograph with famous singers.

&#60;img src="http://payload.cargocollective.com/1/1/57612/684852/hob_facebook.jpg" width="600" height="448" width_o="600" height_o="448" src_o="http://payload.cargocollective.com/1/1/57612/684852/hob_facebook_o.jpg" data-mid="3222850"  border="0" align="left"/&#62;


OTHER MEDIA / Breath mints were distributed in public places to give fans a sense of how close they’ll get to the artist they love.

&#60;img src="http://payload.cargocollective.com/1/1/57612/684852/hob_mints.jpg" width="600" height="144" width_o="600" height_o="144" src_o="http://payload.cargocollective.com/1/1/57612/684852/hob_mints_o.jpg" data-mid="3222860"  border="0" align="left"/&#62;



COPYRIGHT:
&#60;img src="http://payload.cargocollective.com/1/1/57612/684852/COPYRIGHT_red_ALEJANDRA-GARIBAY.png" width="132" height="33" width_o="132" height_o="33" src_o="http://payload.cargocollective.com/1/1/57612/684852/COPYRIGHT_red_ALEJANDRA-GARIBAY_o.png" data-mid="3415131"  border="0" align="left"/&#62;
(cc) Alejandra Garibay 2010.

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57612/684852/prt_1288471688.png" />

	</item>
		
		
	<item>
		<title>Armani</title>
				
		<link>http://alejandragaribay.com/Armani</link>

		<comments>http://alejandragaribay.com/following/alejandragaribay.com/Armani</comments>

		<pubDate>Thu, 07 Oct 2010 02:12:30 +0000</pubDate>

		<dc:creator>Alejandra Garibay &#124; Senior Art Director</dc:creator>
		
		<category><![CDATA[web, viral]]></category>

		<guid isPermaLink="false">684761</guid>

		<description>ARMANI JEANS: ‎THE ROOM / Interactive campaign for the launch of Armani Jeans in the USA.


&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/Alejandra-Garibay-Art-Director-cristiano-megan.jpg" width="600" height="143" width_o="600" height_o="143" src_o="http://payload.cargocollective.com/1/1/57612/684761/Alejandra-Garibay-Art-Director-cristiano-megan_o.jpg" data-mid="3702731"  border="0" align="left"/&#62;

CAMPAIGN OVERVIEW / Case Study Video




WEBSITE SCREENSHOTS / Click to see all.

&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/1.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/1_o.jpg" data-mid="3703980"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/2.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/2_o.jpg" data-mid="3703982"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/3.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/3_o.jpg" data-mid="3703983"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/4.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/4_o.jpg" data-mid="3703984"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/5.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/5_o.jpg" data-mid="3703985"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/6.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/6_o.jpg" data-mid="3703986"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/7.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/7_o.jpg" data-mid="3703989"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/8.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/8_o.jpg" data-mid="3703990"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/9.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/9_o.jpg" data-mid="3703991"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/10.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/10_o.jpg" data-mid="3703994"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/11.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/11_o.jpg" data-mid="3703997"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/12.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/12_o.jpg" data-mid="3703999"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/13.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/13_o.jpg" data-mid="3704000"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/14.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/14_o.jpg" data-mid="3704002"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/15.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/15_o.jpg" data-mid="3704003"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/16.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/16_o.jpg" data-mid="3704004"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/17.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/17_o.jpg" data-mid="3704006"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/18.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/18_o.jpg" data-mid="3704009"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/19.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/19_o.jpg" data-mid="3704010"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/20.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/20_o.jpg" data-mid="3704011"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/21.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/21_o.jpg" data-mid="3704014"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/22.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/22_o.jpg" data-mid="3704015"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/23.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/23_o.jpg" data-mid="3704018"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/24.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/24_o.jpg" data-mid="3704021"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/25.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/25_o.jpg" data-mid="3704023"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/26.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/26_o.jpg" data-mid="3704025"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/27.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/27_o.jpg" data-mid="3704028"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/28.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/28_o.jpg" data-mid="3704030"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/29.jpg" width="600" height="349" width_o="600" height_o="349" src_o="http://payload.cargocollective.com/1/1/57612/684761/29_o.jpg" data-mid="3704031"  border="0" align="left"/&#62;

THE VIDEOS






MEGAN FOX's SUITE / Photography by Scott Frances

&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/Alejandra-Garibay-Art-Director-megan1.jpg" width="600" height="143" width_o="600" height_o="143" src_o="http://payload.cargocollective.com/1/1/57612/684761/Alejandra-Garibay-Art-Director-megan1_o.jpg" data-mid="3702740"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/Alejandra-Garibay-Art-Director-megan-s_ROOM.jpg" width="600" height="1028" width_o="600" height_o="1028" src_o="http://payload.cargocollective.com/1/1/57612/684761/Alejandra-Garibay-Art-Director-megan-s_ROOM_o.jpg" data-mid="3702752"  border="0" align="left"/&#62;

CRISTIANO RONALDO's SUITE / Photography by Scott Frances

&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/Alejandra-Garibay-Art-Director-cristiano1.jpg" width="600" height="143" width_o="600" height_o="143" src_o="http://payload.cargocollective.com/1/1/57612/684761/Alejandra-Garibay-Art-Director-cristiano1_o.jpg" data-mid="3702760"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/Alejandra-Garibay-Art-Director-Cristiano-s_ROOM.jpg" width="600" height="1029" width_o="600" height_o="1029" src_o="http://payload.cargocollective.com/1/1/57612/684761/Alejandra-Garibay-Art-Director-Cristiano-s_ROOM_o.jpg" data-mid="3702762"  border="0" align="left"/&#62;


CREDITS:
Agency: KBS+P / Spies and Assassins 
Client: Giorgio Armani
Photographer: Scott Frances
Director: Johan Renck
DP:  Fred Elmes
ECDs: Ed Brojerdi, Izzy DeBellis
CDs: Anthony Monahan, Marc Hatrzman
Art Directors: Alejandra Garibay, GregValvano
Copywriters: Hilary Hudgins, Abby Meyerson
Jr. AD: John Malone
Development: Jason McKim, Ron DeSilva
Producer: Katie Knab
Music: Deadmono, Stockholm



COPYRIGHT: 
&#60;img src="http://payload.cargocollective.com/1/1/57612/684761/COPYRIGHT_red_ALEJANDRA-GARIBAY.png" width="132" height="33" width_o="132" height_o="33" src_o="http://payload.cargocollective.com/1/1/57612/684761/COPYRIGHT_red_ALEJANDRA-GARIBAY_o.png" data-mid="3415041"  border="0" align="left"/&#62;
(cc) Alejandra Garibay 2010.

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57612/684761/prt_1288316584.png" />

	</item>
		
	</channel>
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