Alejandra Garibay | Associate Creative Director / Art Director

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<channel>
	<title>Alejandra Garibay &#124; Associate Creative Director / Art Director</title>
	<link>http://www.alejandragaribay.com</link>
	<description>Alejandra Garibay &#124; Associate Creative Director / Art Director</description>
	<pubDate>Tue, 13 Nov 2012 16:07:06 +0000</pubDate>
	<generator>http://www.alejandragaribay.com</generator>
	<language>en</language>
	
		
	<item>
		<title>TJX</title>
				
		<link>http://alejandragaribay.com/TJX</link>

		<comments>http://alejandragaribay.com/following/alejandragaribay.com/TJX</comments>

		<pubDate>Tue, 13 Nov 2012 16:07:06 +0000</pubDate>

		<dc:creator>Alejandra Garibay &#124; Associate Creative Director / Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">4240691</guid>

		<description>THE GIFTER / Winter Campaign for TJMaxx, Marshalls and HomeGoods. Shot by Todd Field


CINEMA TRAILER / Now playing in movie theaters nationwide.



TV SPOTS / Now playing in TV nationwide.

THOUGH GIFT :30


THE PERFECT GIFT :30


THREE IS BETTER THAN ONE :15


MOVIE POSTERS /  

&#60;img src="http://payload97.cargocollective.com/1/1/57612/4240691/The_Gifter_Poster1.jpg" width="600" height="995" width_o="600" height_o="995" src_o="http://payload97.cargocollective.com/1/1/57612/4240691/The_Gifter_Poster1_o.jpg" data-mid="23364928"  border="0" align="left"/&#62;
&#60;img src="http://payload97.cargocollective.com/1/1/57612/4240691/The_Gifter_Poster3.jpg" width="600" height="885" width_o="600" height_o="885" src_o="http://payload97.cargocollective.com/1/1/57612/4240691/The_Gifter_Poster3_o.jpg" data-mid="23487749"  border="0" align="left"/&#62;
&#60;img src="http://payload97.cargocollective.com/1/1/57612/4240691/The_Gifter_Bus_Shelter2.jpg" width="600" height="725" width_o="600" height_o="725" src_o="http://payload97.cargocollective.com/1/1/57612/4240691/The_Gifter_Bus_Shelter2_o.jpg" data-mid="23488090"  border="0" align="left"/&#62;
&#60;img src="http://payload97.cargocollective.com/1/1/57612/4240691/The_Gifter_building.jpg" width="600" height="800" width_o="600" height_o="800" src_o="http://payload97.cargocollective.com/1/1/57612/4240691/The_Gifter_building_o.jpg" data-mid="23485015"  border="0" align="left"/&#62;
&#60;img src="http://payload97.cargocollective.com/1/1/57612/4240691/The_Gifter_billboard.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload97.cargocollective.com/1/1/57612/4240691/The_Gifter_billboard_o.jpg" data-mid="23481811"  border="0" align="left"/&#62;

ONLINE /  


&#60;img src="http://payload97.cargocollective.com/1/1/57612/4240691/the_gifter_banner.jpg" width="600" height="433" width_o="600" height_o="433" src_o="http://payload97.cargocollective.com/1/1/57612/4240691/the_gifter_banner_o.jpg" data-mid="23721382"  border="0" align="left"/&#62;
&#60;img src="http://payload97.cargocollective.com/1/1/57612/4240691/the_gifter_facebook.jpg" width="600" height="433" width_o="600" height_o="433" src_o="http://payload97.cargocollective.com/1/1/57612/4240691/the_gifter_facebook_o.jpg" data-mid="23448431"  border="0" align="left"/&#62;
&#60;img src="http://payload97.cargocollective.com/1/1/57612/4240691/the_gifter_twitter1.jpg" width="600" height="433" width_o="600" height_o="433" src_o="http://payload97.cargocollective.com/1/1/57612/4240691/the_gifter_twitter1_o.jpg" data-mid="23448432"  border="0" align="left"/&#62;
&#60;img src="http://payload97.cargocollective.com/1/1/57612/4240691/the_gifter_twitter2.jpg" width="600" height="433" width_o="600" height_o="433" src_o="http://payload97.cargocollective.com/1/1/57612/4240691/the_gifter_twitter2_o.jpg" data-mid="23448433"  border="0" align="left"/&#62;
&#60;img src="http://payload97.cargocollective.com/1/1/57612/4240691/the_gifter_FB1.jpg" width="600" height="433" width_o="600" height_o="433" src_o="http://payload97.cargocollective.com/1/1/57612/4240691/the_gifter_FB1_o.jpg" data-mid="23485608"  border="0" align="left"/&#62;
&#60;img src="http://payload97.cargocollective.com/1/1/57612/4240691/the_gifter_FB2.jpg" width="600" height="433" width_o="600" height_o="433" src_o="http://payload97.cargocollective.com/1/1/57612/4240691/the_gifter_FB2_o.jpg" data-mid="23485610"  border="0" align="left"/&#62;
&#60;img src="http://payload97.cargocollective.com/1/1/57612/4240691/the_gifter_FB3.jpg" width="600" height="433" width_o="600" height_o="433" src_o="http://payload97.cargocollective.com/1/1/57612/4240691/the_gifter_FB3_o.jpg" data-mid="23485611"  border="0" align="left"/&#62;
&#60;img src="http://payload97.cargocollective.com/1/1/57612/4240691/the_gifter_FB4.jpg" width="600" height="433" width_o="600" height_o="433" src_o="http://payload97.cargocollective.com/1/1/57612/4240691/the_gifter_FB4_o.jpg" data-mid="23485612"  border="0" align="left"/&#62;



CREDITS:
"The Gifter"
Director: Todd Field
Director of Photography: Mihai Malaimare Jr.
Photographer: Ted Catanzaro
Production Designer: Kristen Vallow
CCO: Izzy Debellis
ECD: Kim Haxton
Associate Creative Director / Art Director: Alejandra Garibay
Designer: Lindsey Pisarcik
Jr. Art Director: Anna Yeager
Agency Producer: Tania Staykova
Line Producer: Cory Berg
Editor: Adam Pertofsky
Actress: Olga Fonda
Fashion Stylist: Alexis Zipp
Hair Stylist: Jake Dingler
Makeup Artist: Melanie Inglessis
Voice Over: Tom Spackman
Music: Elias Arts


COPYRIGHT: 
&#60;img src="http://payload97.cargocollective.com/1/1/57612/4240691/COPYRIGHT_red_ALEJANDRA-GARIBAY.png" width="132" height="33" width_o="132" height_o="33" src_o="http://payload97.cargocollective.com/1/1/57612/4240691/COPYRIGHT_red_ALEJANDRA-GARIBAY_o.png" data-mid="22346449"  border="0" align="left"/&#62;
(cc) Alejandra Garibay 2010.</description>
		
		<excerpt>THE GIFTER / Winter Campaign for TJMaxx, Marshalls and HomeGoods. Shot by Todd Field   CINEMA TRAILER / Now playing in movie theaters nationwide.    TV SPOTS / Now...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>WD-40</title>
				
		<link>http://alejandragaribay.com/WD-40</link>

		<comments>http://alejandragaribay.com/following/alejandragaribay.com/WD-40</comments>

		<pubDate>Wed, 26 Sep 2012 16:26:12 +0000</pubDate>

		<dc:creator>Alejandra Garibay &#124; Associate Creative Director / Art Director</dc:creator>
		
		<category><![CDATA[print, ambient, other media]]></category>

		<guid isPermaLink="false">684880</guid>

		<description>WD-40 has more than 3,000 unexpected uses.
One of them is removing tough stains. 

PRINT
&#60;img src="http://payload.cargocollective.com/1/1/57612/684880/wd1.jpg" width="600" height="352" width_o="600" height_o="352" src_o="http://payload.cargocollective.com/1/1/57612/684880/wd1_o.jpg" data-mid="3222940"  border="0" align="left"/&#62;
OUTDOOR

&#60;img src="http://payload.cargocollective.com/1/1/57612/684880/wd2.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/684880/wd2_o.jpg" data-mid="3222941"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/684880/wd3.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/684880/wd3_o.jpg" data-mid="3222942"  border="0" align="left"/&#62;



COPYRIGHT:
&#60;img src="http://payload.cargocollective.com/1/1/57612/684880/COPYRIGHT_red_ALEJANDRA-GARIBAY.png" width="132" height="33" width_o="132" height_o="33" src_o="http://payload.cargocollective.com/1/1/57612/684880/COPYRIGHT_red_ALEJANDRA-GARIBAY_o.png" data-mid="3415167"  border="0" align="left"/&#62;
(cc) Alejandra Garibay 2010.

</description>
		
		<excerpt>WD-40 has more than 3,000 unexpected uses. One of them is removing tough stains.   PRINT  OUTDOOR       COPYRIGHT:  (cc) Alejandra Garibay 2010.  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57612/684880/prt_1289183844.png" />

	</item>
		
		
	<item>
		<title>KBS+P</title>
				
		<link>http://alejandragaribay.com/KBS-P</link>

		<comments>http://alejandragaribay.com/following/alejandragaribay.com/KBS-P</comments>

		<pubDate>Wed, 26 Sep 2012 16:22:58 +0000</pubDate>

		<dc:creator>Alejandra Garibay &#124; Associate Creative Director / Art Director</dc:creator>
		
		<category><![CDATA[character design, print]]></category>

		<guid isPermaLink="false">685040</guid>

		<description>SPEED TO GENIUS

We created this character to represent KPS+P's new philosophy. It first launched as a print ad for Adweek Magazine during advertising week in NYC. Then it became the agency's mascot.

&#60;img src="http://payload.cargocollective.com/1/1/57612/685040/3_BRAINS.jpg" width="600" height="272" width_o="600" height_o="272" src_o="http://payload.cargocollective.com/1/1/57612/685040/3_BRAINS_o.jpg" data-mid="3696175"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/685040/brain_wallpaper_web.jpg" width="600" height="368" width_o="600" height_o="368" src_o="http://payload.cargocollective.com/1/1/57612/685040/brain_wallpaper_web_o.jpg" data-mid="3696422"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/1/57612/685040/Picture 8.png" width="573" height="728" width_o="573" height_o="728" src_o="http://payload.cargocollective.com/1/1/57612/685040/Picture 8_o.png" data-mid="3220353"  border="0" align="left"/&#62;

VIDEO





CREDITS: 
Agency: KBS+P / Spies and Assassins 
Client: KBS+P
President / CEO: Lori Senecal
Art Director: Alejandra Garibay
Copywriter: Hilary Hudgins
Producer: Dennis McKinley
3D Modeling: Spies and Assassins
Video Editor: Colleen McKay
Music: Eye Of The Tiger by Survivor



COPYRIGHT: 
&#60;img src="http://payload.cargocollective.com/1/1/57612/685040/COPYRIGHT_red_ALEJANDRA-GARIBAY.png" width="132" height="33" width_o="132" height_o="33" src_o="http://payload.cargocollective.com/1/1/57612/685040/COPYRIGHT_red_ALEJANDRA-GARIBAY_o.png" data-mid="3415036"  border="0" align="left"/&#62;
(cc) Alejandra Garibay 2010.

</description>
		
		<excerpt>SPEED TO GENIUS  We created this character to represent KPS+P's new philosophy. It first launched as a print ad for Adweek Magazine during advertising week in NYC....</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57612/685040/prt_1299638519.jpg" />

	</item>
		
		
	<item>
		<title>MY PINTEREST!</title>
				
		<link>http://alejandragaribay.com/MY-PINTEREST</link>

		<comments>http://alejandragaribay.com/following/alejandragaribay.com/MY-PINTEREST</comments>

		<pubDate>Wed, 26 Sep 2012 16:22:28 +0000</pubDate>

		<dc:creator>Alejandra Garibay &#124; Associate Creative Director / Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">4152296</guid>

		<description>FOLLOW ME! / I have 600,000+ followers and growing!

&#60;img src="http://payload92.cargocollective.com/1/1/57612/4152296/pinterest_ale_website_1.jpg" width="600" height="2458" width_o="600" height_o="2458" src_o="http://payload92.cargocollective.com/1/1/57612/4152296/pinterest_ale_website_1_o.jpg" data-mid="24151139"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/1/57612/4152296/pinterest_ale_website_2.jpg" width="600" height="3400" width_o="600" height_o="3400" src_o="http://payload92.cargocollective.com/1/1/57612/4152296/pinterest_ale_website_2_o.jpg" data-mid="24151141"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/1/57612/4152296/pinterest_ale_website_3.jpg" width="600" height="3401" width_o="600" height_o="3401" src_o="http://payload92.cargocollective.com/1/1/57612/4152296/pinterest_ale_website_3_o.jpg" data-mid="24151146"  border="0" align="left"/&#62;

FEATURED ON MINKBLOG / Click HERE to read my Minkblog interview!


</description>
		
		<excerpt>FOLLOW ME! / I have 600,000+ followers and growing!    FEATURED ON MINKBLOG / Click HERE to read my Minkblog interview!   </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload92.cargocollective.com/1/1/57612/4152296/prt_1348698065.jpg" />

	</item>
		
		
	<item>
		<title>Smart Water</title>
				
		<link>http://alejandragaribay.com/Smart-Water</link>

		<comments>http://alejandragaribay.com/following/alejandragaribay.com/Smart-Water</comments>

		<pubDate>Tue, 11 Sep 2012 20:49:01 +0000</pubDate>

		<dc:creator>Alejandra Garibay &#124; Associate Creative Director / Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3582611</guid>

		<description>Smart Water  / ‎SMARTER BY DESIGN campaign.

WEBSITE  / we kept the clean, sleek aesthetic of the brand, but we migrated all the content to places where the art crowd and social audience would better appreciate.

&#60;img src="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_1.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_1_o.jpg" data-mid="18739105"  border="0" align="left"/&#62;
PRINT  /
 
&#60;img src="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_12.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_12_o.jpg" data-mid="18739118"  border="0" align="left"/&#62;

AIRPORT LOUNGE  / we are used to what flying has been reduced to: a place of headaches, hassles, and rules about beverages. we’d like to reduce the stress by offering passengers a place to recharge, both in body and in devices. offerings:
-	smartwater tap
you come in to the airport and immediately have to drain all liquids to get through. but you might still be thirsty on the other side. we offer free smartwater refills to all who bring their recently emptied smartwater bottles through customs, so our drinkers can still board with hydration.
-	smartwater bar 
with a list of recommended bottles by outgoing flights (flights to thailand? 2 bottles. flights to chicago? 1 bottle will do.)
-	microsoft surface
-	mobile/tablet/computer charging

&#60;img src="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_2.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_2_o.jpg" data-mid="18739106"  border="0" align="left"/&#62;
SMART WATER + JET BLUE PARTNERSHIP  /

&#60;img src="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_10.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_10_o.jpg" data-mid="18739116"  border="0" align="left"/&#62;
SMART WATER BOTTLE TOPS DESIGN  / the integrity of the sleek smartwater bottle design is something we never want to alter, but we took the whimsical, inner-bottle drawings as inspiration for creative bottle tops. in every case of smartwater, we include these collectible, playful tops.

&#60;img src="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_5.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_5_o.jpg" data-mid="18739110"  border="0" align="left"/&#62;
SMART WATER BOTTLE BRACELETS  /

&#60;img src="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_6.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_6_o.jpg" data-mid="18739111"  border="0" align="left"/&#62;
ARTISTS PARTNERSHIPS  /

&#60;img src="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_7.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_7_o.jpg" data-mid="18739112"  border="0" align="left"/&#62;
SMART WATER + NIKE PARTNERSHIP  /

&#60;img src="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_8.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_8_o.jpg" data-mid="18739114"  border="0" align="left"/&#62;
SMART WATER + INSTAGRAM PARTNERSHIP  / user-submitted outdoor &#38; interactive instagram gallery.

&#60;img src="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_9.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_9_o.jpg" data-mid="18739115"  border="0" align="left"/&#62;&#60;img src="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_11.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_11_o.jpg" data-mid="18739117"  border="0" align="left"/&#62;&#60;img src="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_13.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_13_o.jpg" data-mid="18739119"  border="0" align="left"/&#62;&#60;img src="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_14.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_14_o.jpg" data-mid="18739121"  border="0" align="left"/&#62;&#60;img src="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_15.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_15_o.jpg" data-mid="18739122"  border="0" align="left"/&#62;&#60;img src="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_16.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_16_o.jpg" data-mid="18739124"  border="0" align="left"/&#62;&#60;img src="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_17.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload64.cargocollective.com/1/1/57612/3582611/SmartWater_17_o.jpg" data-mid="18739125"  border="0" align="left"/&#62;




CREDITS:
Agency: KBS+P 
Client: Smart Water
ECD: Ed Brojerdi
Senior Art Director: Alejandra Garibay
Senior Copywriter: Hilary Hudgins
Art Director: Joel Luna
Copywriter: Hugo Sanchez
Director of Design: Jon Cochran
Designer: Lindsey Pisarcik



COPYRIGHT: 
&#60;img src="http://payload64.cargocollective.com/1/1/57612/3582611/COPYRIGHT_red_ALEJANDRA-GARIBAY_o.png" width="132" height="33" width_o="132" height_o="33" src_o="http://payload64.cargocollective.com/1/1/57612/3582611/COPYRIGHT_red_ALEJANDRA-GARIBAY_o_o.png" data-mid="18540306"  border="0" align="left"/&#62;
(cc) Alejandra Garibay 2010.
</description>
		
		<excerpt>Smart Water  / ‎SMARTER BY DESIGN campaign.  WEBSITE  / we kept the clean, sleek aesthetic of the brand, but we migrated all the content to places where the art...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload64.cargocollective.com/1/1/57612/3582611/prt_1347399926.jpg" />

	</item>
		
		
	<item>
		<title>HomeGoods</title>
				
		<link>http://alejandragaribay.com/HomeGoods</link>

		<comments>http://alejandragaribay.com/following/alejandragaribay.com/HomeGoods</comments>

		<pubDate>Tue, 11 Sep 2012 16:47:51 +0000</pubDate>

		<dc:creator>Alejandra Garibay &#124; Associate Creative Director / Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1120928</guid>

		<description>HOMEGOODS STYLESCOPE / A quick and fun 1-question quiz that reveals your personal home décor personality / horoscope. Stylescope also offers shopping tips, Pinterest inspiration and ways to incorporate your personal style into your home profile.

What's your style? To take the quiz click HERE

THE QUIZ / Case Study Video



THE QUIZ / Question Page

&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Stylescope1.jpg" width="600" height="748" width_o="600" height_o="748" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Stylescope1_o.jpg" data-mid="21308442"  border="0" align="left"/&#62;

THE RESULTS / 12 PERSONALITIES - Room décor photographs and inspiration collages which can be set up as people's Facebook timeline covers.

BOHO

&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Boho_COLLAGE.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Boho_COLLAGE_o.jpg" data-mid="26144506"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Boho_ROOM.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Boho_ROOM_o.jpg" data-mid="26144509"  border="0" align="left"/&#62;

URBAN FUNK

&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Urban_Funk_COLLAGE.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Urban_Funk_COLLAGE_o.jpg" data-mid="26144563"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Urban_Funk_ROOM.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Urban_Funk_ROOM_o.jpg" data-mid="26144566"  border="0" align="left"/&#62;

CLASSIC

&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Classic_COLLAGE.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Classic_COLLAGE_o.jpg" data-mid="26144602"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Classic_ROOM.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Classic_ROOM_o.jpg" data-mid="26144604"  border="0" align="left"/&#62;

SET SAIL

&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Set_Sail_COLLAGE.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Set_Sail_COLLAGE_o.jpg" data-mid="26144617"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Set_Sail_ROOM.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Set_Sail_ROOM_o.jpg" data-mid="26144619"  border="0" align="left"/&#62;

SOCIALITE

&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Socialite_COLLAGE.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Socialite_COLLAGE_o.jpg" data-mid="26144629"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Socialite_ROOM.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Socialite_ROOM_o.jpg" data-mid="26144630"  border="0" align="left"/&#62;

SPA LIFE

&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Spa_Life_COLLAGE.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Spa_Life_COLLAGE_o.jpg" data-mid="26144639"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Spa_Life_ROOM.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Spa_Life_ROOM_o.jpg" data-mid="26144640"  border="0" align="left"/&#62;

THE TRAVELER

&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Traveller_COLLAGE.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Traveller_COLLAGE_o.jpg" data-mid="26144647"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Traveller_ROOM.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Traveller_ROOM_o.jpg" data-mid="26144648"  border="0" align="left"/&#62;

VEGAS BABY

&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Vegas_Baby_COLLAGE.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Vegas_Baby_COLLAGE_o.jpg" data-mid="26144665"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Vegas_Baby_ROOM.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Vegas_Baby_ROOM_o.jpg" data-mid="26144667"  border="0" align="left"/&#62;

NEW COUNTRY

&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/New_Country_COLLAGE.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/New_Country_COLLAGE_o.jpg" data-mid="26145260"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/New_Country_ROOM.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/New_Country_ROOM_o.jpg" data-mid="26145261"  border="0" align="left"/&#62;

FARMHOUSE GLAM

&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Farm_House_COLLAGE.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Farm_House_COLLAGE_o.jpg" data-mid="26145276"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Farm_House_Glam_ROOM.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Farm_House_Glam_ROOM_o.jpg" data-mid="26145280"  border="0" align="left"/&#62;

MODERN METRO

&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Modern_Metro.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Modern_Metro_o.jpg" data-mid="26145298"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Modern_Metro_ROOM.jpg" width="600" height="405" width_o="600" height_o="405" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Modern_Metro_ROOM_o.jpg" data-mid="26145297"  border="0" align="left"/&#62;

SASSY

&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Sassy_COLLAGE.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Sassy_COLLAGE_o.jpg" data-mid="26145311"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/Sassy_ROOM.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/57612/1120928/Sassy_ROOM_o.jpg" data-mid="26145312"  border="0" align="left"/&#62;

FACEBOOK TIMELINE COVERS / The collages can be set up as Facebook timeline covers.

&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/boho_cover.jpg" width="600" height="376" width_o="600" height_o="376" src_o="http://payload.cargocollective.com/1/1/57612/1120928/boho_cover_o.jpg" data-mid="26145972"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/classic_cover.jpg" width="600" height="376" width_o="600" height_o="376" src_o="http://payload.cargocollective.com/1/1/57612/1120928/classic_cover_o.jpg" data-mid="26145975"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/farm_glam_cover.jpg" width="600" height="376" width_o="600" height_o="376" src_o="http://payload.cargocollective.com/1/1/57612/1120928/farm_glam_cover_o.jpg" data-mid="26145976"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/modern_cover.jpg" width="600" height="376" width_o="600" height_o="376" src_o="http://payload.cargocollective.com/1/1/57612/1120928/modern_cover_o.jpg" data-mid="26145978"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/new_country_cover.jpg" width="600" height="376" width_o="600" height_o="376" src_o="http://payload.cargocollective.com/1/1/57612/1120928/new_country_cover_o.jpg" data-mid="26145979"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/sassy_cover.jpg" width="600" height="376" width_o="600" height_o="376" src_o="http://payload.cargocollective.com/1/1/57612/1120928/sassy_cover_o.jpg" data-mid="26145980"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/set_sail_cover.jpg" width="600" height="376" width_o="600" height_o="376" src_o="http://payload.cargocollective.com/1/1/57612/1120928/set_sail_cover_o.jpg" data-mid="26145981"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/socialite__cover.jpg" width="600" height="376" width_o="600" height_o="376" src_o="http://payload.cargocollective.com/1/1/57612/1120928/socialite__cover_o.jpg" data-mid="26145982"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/spa_cover.jpg" width="600" height="376" width_o="600" height_o="376" src_o="http://payload.cargocollective.com/1/1/57612/1120928/spa_cover_o.jpg" data-mid="26145983"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/traveler_cover.jpg" width="600" height="376" width_o="600" height_o="376" src_o="http://payload.cargocollective.com/1/1/57612/1120928/traveler_cover_o.jpg" data-mid="26145985"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/urban_cover.jpg" width="600" height="376" width_o="600" height_o="376" src_o="http://payload.cargocollective.com/1/1/57612/1120928/urban_cover_o.jpg" data-mid="26145986"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/vegas_cover.jpg" width="600" height="376" width_o="600" height_o="376" src_o="http://payload.cargocollective.com/1/1/57612/1120928/vegas_cover_o.jpg" data-mid="26145987"  border="0" align="left"/&#62;


CREDITS:
 "Stylescope" 
Photographer: Virginia Macdonald
ECD: Izzy Debellis
CD: Melody Henderson, Michele Kunken
Senior Art Director: Alejandra Garibay
Senior Copywriter: Hilary Hudgins
Producer: Jenny Read, Allyson Doody
Sr. Technical Producer: John Sockwell
Interaction Designer: Sara Alloy
Fron-End Developers: Stephen Tvedt, Scott Nash
Developer: Mike Reed


COPYRIGHT: 
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/COPYRIGHT_red_ALEJANDRA-GARIBAY.png" width="132" height="33" width_o="132" height_o="33" src_o="http://payload.cargocollective.com/1/1/57612/1120928/COPYRIGHT_red_ALEJANDRA-GARIBAY_o.png" data-mid="5385790"  border="0" align="left"/&#62;
(cc) Alejandra Garibay 2010.


VOICE OVER TALENT... / Besides being a Creative, not too long ago I was doing some temporary voiceover for one of my TV commercials, and little did I know, the client found 
it really funny for the dog to have a mexican accent so I ended up on National TV...
James Earl Jones watch out.

HOMEGOODS / TV




CREDITS:
 "Top Dog" 
Director: Scott Vincent
ECD: Izzy Debellis
CD: Judith Grey
Senior Art Director / Dog VO: Alejandra Garibay
Senior Copywriter: Hilary Hudgins
Producer: Brooke Kaylor
Editor: Jon Grover



HOMEGOODS / Website redesign.

&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/HG_HOUSE.png" width="600" height="475" width_o="600" height_o="475" src_o="http://payload.cargocollective.com/1/1/57612/1120928/HG_HOUSE_o.png" data-mid="5385603"  border="0" align="left"/&#62;
WEBSITE

&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_alejandra_garibay.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_alejandra_garibay_o.jpg" data-mid="5385348"  border="0" align="left"/&#62;

DETAILED VIEW
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup5.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup5_o.jpg" data-mid="5385360"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup3.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup3_o.jpg" data-mid="5385357"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup1.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup1_o.jpg" data-mid="5385356"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup4.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup4_o.jpg" data-mid="5385358"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup6.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup6_o.jpg" data-mid="5385436"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup7.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup7_o.jpg" data-mid="5385444"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup8.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup8_o.jpg" data-mid="5385448"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup9.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/1120928/HG_website_closeup9_o.jpg" data-mid="5385452"  border="0" align="left"/&#62;



COPYRIGHT: 
&#60;img src="http://payload.cargocollective.com/1/1/57612/1120928/COPYRIGHT_red_ALEJANDRA-GARIBAY.png" width="132" height="33" width_o="132" height_o="33" src_o="http://payload.cargocollective.com/1/1/57612/1120928/COPYRIGHT_red_ALEJANDRA-GARIBAY_o.png" data-mid="5385790"  border="0" align="left"/&#62;
(cc) Alejandra Garibay 2010.


</description>
		
		<excerpt>HOMEGOODS STYLESCOPE / A quick and fun 1-question quiz that reveals your personal home décor personality / horoscope. Stylescope also offers shopping tips,...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57612/1120928/prt_1352922046.png" />

	</item>
		
		
	<item>
		<title>Victoria's Secret</title>
				
		<link>http://alejandragaribay.com/Victoria-s-Secret</link>

		<comments>http://alejandragaribay.com/following/alejandragaribay.com/Victoria-s-Secret</comments>

		<pubDate>Thu, 31 May 2012 15:22:37 +0000</pubDate>

		<dc:creator>Alejandra Garibay &#124; Associate Creative Director / Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3506252</guid>

		<description>VICTORIA'S SECRET SPORTS / VSX

&#60;img src="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_MODELS2.jpg" width="600" height="142" width_o="600" height_o="142" src_o="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_MODELS2_o.jpg" data-mid="18139277"  border="0" align="left"/&#62;

VICTORIA'S SECRET SPORTS / VSX "SHUFFLE APP" 

Victoria’s Secret is sexy, feminine – but it’s also fun! The clothes feature bright and playful colors and names, and we want a workout app that’s just as bright and playful. We created a customizable workout app. Users sort based on time or equipment restraints, location, etc. Or, just hit shuffle for a fun, random exercise.

&#60;img src="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_shuffle_1.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_shuffle_1_o.jpg" data-mid="18102993"  border="0" align="left"/&#62;
&#60;img src="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_shuffle_2.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_shuffle_2_o.jpg" data-mid="18102995"  border="0" align="left"/&#62;
&#60;img src="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_shuffle_3.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_shuffle_3_o.jpg" data-mid="18102999"  border="0" align="left"/&#62;

HOW IT WORKS: 

WORKOUT SHUFFLE: 
Create your own workout video from the VSX clips or Shake it to create a random exercise.

CLOTHES SHUFFLE: 
Selects different items from the VSX collection for the days when you just don’t know what to wear.

MUSIC SHUFFLE: 
Shuffles the music from Spotify, your iTunes library, or from a specific playlist.

BUMP IT: 
Allows you to bump phones and share with friends your shuffle selection (workout, clothes or music).

 SHARE IT: 
Allows you to share your shuffle selection in real time on Facebook, Twitter, etc.

VSX MODELS WORKOUT VIDEOS 

&#60;img src="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_shuffle_video2.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_shuffle_video2_o.jpg" data-mid="18103481"  border="0" align="left"/&#62;&#60;img src="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_shuffle_video1.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_shuffle_video1_o.jpg" data-mid="18103482"  border="0" align="left"/&#62;&#60;img src="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_shuffle_video4.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_shuffle_video4_o.jpg" data-mid="18103477"  border="0" align="left"/&#62;&#60;img src="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_shuffle_video5.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_shuffle_video5_o.jpg" data-mid="18103475"  border="0" align="left"/&#62;&#60;img src="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_shuffle_video3.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_shuffle_video3_o.jpg" data-mid="18103479"  border="0" align="left"/&#62;&#60;img src="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_shuffle_video6.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_shuffle_video6_o.jpg" data-mid="18103474"  border="0" align="left"/&#62;

______________________________________________________________________________________


VICTORIA'S SECRET SPORTS / VSX "TOUGH LOVE APP"

Women need to workout. And, we want to help. We created a mobile app and website that's all about encouraging people to get their butts in our clothes and off to the gym. Of course, this is Victoria’s Secret. We don’t send sappy motivation. We send Tough Love.

&#60;img src="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_TL_1.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_TL_1_o.jpg" data-mid="18104039"  border="0" align="left"/&#62;
&#60;img src="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_TL_2.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_TL_2_o.jpg" data-mid="18104034"  border="0" align="left"/&#62;
&#60;img src="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_TL_3.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_TL_3_o.jpg" data-mid="18104031"  border="0" align="left"/&#62;

HOW IT WORKS:
When you land on the site or app, you can choose from:

CHALLENGE:  
A chance to challenge a friend to workout. The event is added to both your mobile or 
computer calendars. And when the workout hour arrives, Tough Love encouragement 
tells you to get your sorry butt to the yoga studio. Each friend has to acknowledge 
digitally that they have in fact started to workout. 

VOICE:  
We record our models sending sexy motivation to help you get to the gym and 
see your workout to the end. 

VIDEO:  
We showcase our models and the VSX clothing line in action, demonstrating 
the goods and yelling out Tough Love to join in the video workout. 

TEXT:  
You pick a pre-chosen Tough Love sentiment or craft your own vicious, sexy motivating words. 

All of these can be shared via social networks.

______________________________________________________________________________________


VICTORIA'S SECRET SPORTS / VSX "TREADMILL RUNWAY EXPERIENCE" 

THE WORLD IS YOUR RUNWAY. 
The reality is that a runway is not the only place women are noticed. And if people are looking, women want to look their best. This idea centers all of our efforts on looking sexy while working out. This is what makes VSX so different from Lululemon or Nike, and this is what makes VSX incredible.

TREADMILL RUNWAY EXPERIENCE.
We used a long treadmill as the runway to showcase our VSX pieces. Easily navigated online and even easier on iPads, this horizontally scrolling site will showcase moving models wearing merchandise in action (yoga poses, running, pilates workouts, etc.).  Users can click icons on clothes to learn more about clothes, watch workout video clips, read tips, or share with friends on facebook. Users can also drag clothes they’d like to purchase directly to their Shopping Cart. 

&#60;img src="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_runway1.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_runway1_o.jpg" data-mid="18138679"  border="0" align="left"/&#62;
&#60;img src="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_runway2.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_runway2_o.jpg" data-mid="18138374"  border="0" align="left"/&#62;
&#60;img src="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_runway3.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_runway3_o.jpg" data-mid="18138375"  border="0" align="left"/&#62;
&#60;img src="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_runway4.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload60.cargocollective.com/1/1/57612/3506252/VSX_runway4_o.jpg" data-mid="18138526"  border="0" align="left"/&#62;

MY RUNWAY MAP APP
The world is your runway. Where’s yours? Users and Angels map their favorite places to workout, to see and/or be seen, and so on. This is My favorite runway is the trail along the Hudson River. Or, My runway is Equinox, because I love the people watching!




CREDITS:
Agency: KBS+P / Media Kitchen 
Client: Victoria's Secret
Media Kitchen President: Barry Lowenthal
Digital Synthesis Director: Andre Woolery
ECDs: Ed Brojerdi, Izzy DeBellis
Creative Lead / Art Direction: Alejandra Garibay 
Creative Lead / Writing: Hilary Hudgins
Art Director: Michelle Sjoberg
Designer: Lindsey Pisarcik


COPYRIGHT: 
&#60;img src="http://payload60.cargocollective.com/1/1/57612/3506252/COPYRIGHT_red_ALEJANDRA-GARIBAY_o.png" width="132" height="33" width_o="132" height_o="33" src_o="http://payload60.cargocollective.com/1/1/57612/3506252/COPYRIGHT_red_ALEJANDRA-GARIBAY_o_o.png" data-mid="18100015"  border="0" align="left"/&#62;
(cc) Alejandra Garibay 2010.</description>
		
		<excerpt>VICTORIA'S SECRET SPORTS / VSX    VICTORIA'S SECRET SPORTS / VSX "SHUFFLE APP"   Victoria’s Secret is sexy, feminine – but it’s also fun! The clothes feature...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload60.cargocollective.com/1/1/57612/3506252/prt_1338496019.jpg" />

	</item>
		
		
	<item>
		<title>Calvin Klein</title>
				
		<link>http://alejandragaribay.com/Calvin-Klein</link>

		<comments>http://alejandragaribay.com/following/alejandragaribay.com/Calvin-Klein</comments>

		<pubDate>Fri, 08 Jul 2011 11:49:07 +0000</pubDate>

		<dc:creator>Alejandra Garibay &#124; Associate Creative Director / Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1700534</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/57612/1700534/ck_5-8project_logo.jpg" width="600" height="141" width_o="600" height_o="141" src_o="http://payload.cargocollective.com/1/1/57612/1700534/ck_5-8project_logo_o.jpg" data-mid="8358415"  border="0" align="left"/&#62;
For Mother's Day 2011, Calvin Klein asked us to digitally enforce their Euphoria perfume promotion: a live orchid as a gift with the purchase of every bottle of perfume. Our solution was the 5/8 Project (referring to the date of Mother's Day 2011), the world's first digital and personalized art show focused on all the great moms out there. 

&#60;img src="http://payload.cargocollective.com/1/1/57612/1700534/Alejandra_garibay_ck_artists_collage2_600.jpg" width="600" height="359" width_o="1313" height_o="787" src_o="http://payload.cargocollective.com/1/1/57612/1700534/Alejandra_garibay_ck_artists_collage2_o.jpg" data-mid="8356722"  border="0" align="left"/&#62;	Fullscreen



 ONE DAY. ONE LOVE. A THOUSAND WAYS TO SHOW IT.

The 5/8 Project is a digital art project for Mother’s Day, where we gather unique messages for moms all over the country in one gallery. 

The user writes a message to their mom that will be interpreted by one of our artists. It will then get posted to a digital gallery along with other unique messages. The user gets a video capturing the creation process and a picture of the final work as a card to go with their euphoria and orchid gift, to create the perfect Mother’s Day package.


 1. SEEDING THE CAMPAIGN

Sarah finds out about the project through magazine articles, banners, tweets and Facebook updates from friends and celebrities. She learns that in addition to up-and-coming artists, some celebrities are participating in the project. 

&#60;img src="http://payload.cargocollective.com/1/1/57612/1700534/ck_seeding_600.jpg" width="600" height="330" width_o="1003" height_o="552" src_o="http://payload.cargocollective.com/1/1/57612/1700534/ck_seeding_o.jpg" data-mid="8358706"  border="0" align="left"/&#62;

 2. ENTERING THE SITE

As she enters the site, she sees the screens of several artists. They are producing art in real time, as she watches. She is invited to create a message for her own mom, which will then be interpreted by one of the artists.

&#60;img src="http://payload.cargocollective.com/1/1/57612/1700534/ck_home_600.jpg" width="600" height="364" width_o="878" height_o="534" src_o="http://payload.cargocollective.com/1/1/57612/1700534/ck_home_o.jpg" data-mid="8358743"  border="0" align="left"/&#62;

 3. WRITING YOUR MESSAGE

Sarah writes her message and submits it. It will then be assigned from a list of approved artists. We inform Sarah that she will receive a message as soon as her card is ready. This means she can also share the experience with friends and family. 

&#60;img src="http://payload.cargocollective.com/1/1/57612/1700534/ck_enter_message_600.jpg" width="600" height="359" width_o="876" height_o="525" src_o="http://payload.cargocollective.com/1/1/57612/1700534/ck_enter_message_o.jpg" data-mid="8358850"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1700534/ck_artist_600.jpg" width="600" height="405" width_o="784" height_o="530" src_o="http://payload.cargocollective.com/1/1/57612/1700534/ck_artist_o.jpg" data-mid="8358847"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/1700534/ck_detail_600.jpg" width="600" height="405" width_o="784" height_o="530" src_o="http://payload.cargocollective.com/1/1/57612/1700534/ck_detail_o.jpg" data-mid="8358848"  border="0" align="left"/&#62;

 4. CALL TO ACTION

At this time, she also gets the call to action. While she waits for her perfect card, she can purchase the perfect gift to go with it: A bottle of euphoria and an orchid. 

&#60;img src="http://payload.cargocollective.com/1/1/57612/1700534/ck_perfect_gift_600.jpg" width="600" height="370" width_o="870" height_o="537" src_o="http://payload.cargocollective.com/1/1/57612/1700534/ck_perfect_gift_o.jpg" data-mid="8359141"  border="0" align="left"/&#62;



CREDITS:
Agency: KBS+P / Media kitchen
Client: Calvin Klein
ECDs: Ed Brojerdi, Izzy DeBellis
CDs: Anthony Monahan, Marc Hatrzman
Art Directors: Alejandra Garibay, GregValvano
Copywriters: Sandra Beijer, Nina Åkestam



COPYRIGHT: 
&#60;img src="http://payload.cargocollective.com/1/1/57612/1700534/COPYRIGHT_red_ALEJANDRA-GARIBAY.png" width="132" height="33" width_o="132" height_o="33" src_o="http://payload.cargocollective.com/1/1/57612/1700534/COPYRIGHT_red_ALEJANDRA-GARIBAY_o.png" data-mid="8363539"  border="0" align="left"/&#62;
(cc) Alejandra Garibay 2010.

</description>
		
		<excerpt> For Mother's Day 2011, Calvin Klein asked us to digitally enforce their Euphoria perfume promotion: a live orchid as a gift with the purchase of every bottle of...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57612/1700534/prt_1310170365.png" />

	</item>
		
		
	<item>
		<title>MexGrocer.com</title>
				
		<link>http://alejandragaribay.com/MexGrocer-com</link>

		<comments>http://alejandragaribay.com/following/alejandragaribay.com/MexGrocer-com</comments>

		<pubDate>Tue, 01 Mar 2011 22:39:19 +0000</pubDate>

		<dc:creator>Alejandra Garibay &#124; Associate Creative Director / Art Director</dc:creator>
		
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">684584</guid>

		<description>AUTHENTIC MEXICAN GROCERIES delivered in the United States.

Campaign shot by Tim Bailey

&#60;img src="http://payload.cargocollective.com/1/1/57612/684584/mex2.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/684584/mex2_o.jpg" data-mid="3222811"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/684584/mex3.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/684584/mex3_o.jpg" data-mid="3222812"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57612/684584/mex1.jpg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload.cargocollective.com/1/1/57612/684584/mex1_o.jpg" data-mid="3222806"  border="0" align="left"/&#62;



COPYRIGHT:
&#60;img src="http://payload.cargocollective.com/1/1/57612/684584/COPYRIGHT_red_ALEJANDRA-GARIBAY.png" width="132" height="33" width_o="132" height_o="33" src_o="http://payload.cargocollective.com/1/1/57612/684584/COPYRIGHT_red_ALEJANDRA-GARIBAY_o.png" data-mid="3415164"  border="0" align="left"/&#62;
(cc) Alejandra Garibay 2010.

</description>
		
		<excerpt>AUTHENTIC MEXICAN GROCERIES delivered in the United States.  Campaign shot by Tim Bailey        COPYRIGHT:  (cc) Alejandra Garibay 2010.  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57612/684584/prt_1299047840.jpg" />

	</item>
		
		
	<item>
		<title>Parx Casino</title>
				
		<link>http://alejandragaribay.com/Parx-Casino</link>

		<comments>http://alejandragaribay.com/following/alejandragaribay.com/Parx-Casino</comments>

		<pubDate>Thu, 07 Oct 2010 10:43:53 +0000</pubDate>

		<dc:creator>Alejandra Garibay &#124; Associate Creative Director / Art Director</dc:creator>
		
		<category><![CDATA[tv, print, web]]></category>

		<guid isPermaLink="false">685872</guid>

		<description>



CREDITS:
Agency: KBS+P
Client: Parx Casino
Director: Alan Bibby from Stardust
DP: Jordan Levi
ECD: Izzy DeBellis
CDs: Chris Cereda, John Goldberg
Art Directors: Alejandra Garibay, Paul Roberts
Editors: Andrew Borin, Jonathan Flaum &#38; Colleen McKay
Producer: Ali Wasserstein
Music: Exogenesis: Symphony, Part 1 by MUSE



COPYRIGHT: 
&#60;img src="http://payload.cargocollective.com/1/1/57612/685872/COPYRIGHT_red_ALEJANDRA-GARIBAY.png" width="132" height="33" width_o="132" height_o="33" src_o="http://payload.cargocollective.com/1/1/57612/685872/COPYRIGHT_red_ALEJANDRA-GARIBAY_o.png" data-mid="3415063"  border="0" align="left"/&#62;
(cc) Alejandra Garibay 2010.

</description>
		
		<excerpt>    CREDITS: Agency: KBS+P Client: Parx Casino Director: Alan Bibby from Stardust DP: Jordan Levi ECD: Izzy DeBellis CDs: Chris Cereda, John Goldberg Art Directors:...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57612/685872/prt_1299038448.png" />

	</item>
		
	</channel>
</rss>