WEBSITE / we kept the clean, sleek aesthetic of the brand, but we migrated all the content to places where the art crowd and social audience would better appreciate.
AIRPORT LOUNGE / we are used to what flying has been reduced to: a place of headaches, hassles, and rules about beverages. we’d like to reduce the stress by offering passengers a place to recharge, both in body and in devices. offerings:
- smartwater tap: you come in to the airport and immediately have to drain all liquids to get through. but you might still be thirsty on the other side. we offer free smartwater refills to all who bring their recently emptied smartwater bottles through customs, so our drinkers can still board with hydration.
- smartwater bar: with a list of recommended bottles by outgoing flights (flights to thailand? 2 bottles. flights to chicago? 1 bottle will do.)
- microsoft surface
- mobile/tablet/computer charging
SMART WATER + JET BLUE PARTNERSHIP /
SMART WATER BOTTLE TOPS DESIGN / the integrity of the sleek smartwater bottle design is something we never want to alter, but we took the whimsical, inner-bottle drawings as inspiration for creative bottle tops. in every case of smartwater, we include these collectible, playful tops.
SMART WATER BOTTLE BRACELETS /
ARTISTS PARTNERSHIPS /
SMART WATER + NIKE PARTNERSHIP /