I'm Alejandra. I'm from Mexico City, and I currently live and work in New York City.
I am a Creative Director with Art Direction and Graphic Design background. Over the years, I have worked on a diverse group of clients including Target, Vogue, Gucci, Giorgio Armani, Hugo Boss, Ports, Calvin Klein, L'Oréal Paris, Lacoste, Victoria's Secret, HomeGoods, TJ Maxx, Marshalls, BMW, Gwen Stefani, Ad Council/ AdoptUsKids BluePrint juices, and more.
My favorite project to date was my collaboration with Director Matt Pizzano to create the short-film 'Becoming: Bradley Theodore'. Our project came to life out of my search for inspiration. It was the perfect way to work with brilliant contemporary creative minds and bring their stories to the world. Our film was hand-selected by Robert De Niro to premier in Tribeca Film Festival.
Not too long ago I was featured in Advertising Age Magazine & Creativity-Online's yearly "CREATIVES YOU SHOULD KNOW" ARTICLE. I was also featured on Perez Hilton, Reddit, People, Huffington Post, Teen Vogue, Business Insider, US Magazine, among hundreds of other publications worldwide due to my bad paparazzi skills. HERE is the photo.
I have a slight obsession with PINTEREST, which has gained me more than 600,000 followers.
Besides Advertising, I've always had a love for Film and Fashion Photography. I've collaborated with awesome Film Directors and Photographers like Lacey Studio, Todd Field, Ruben Fleisher, Thomas Napper, Mario Sorrenti, Santiago & Mauricio, and more.
On a fun note, Uncle Karl is my fashion love. I also HAVE to see or film a tornado before I die. I love gastronomy and the art of food, but there is nothing like an authentic Mexican street taco (with extra lime, of course). I am always searching for amazing street art. I am married to, finally Oscar winner, Leonardo DiCaprio, but he doesn't know it yet. I have a severe addiction to handbags, filming glitter explosions and Instagram. My favorite place in the world is Paris. Bad design makes my eyes throw up. And number one on my bucket list is to work with Grace Coddington in the very near future.