Adoption is an overwhelming and intimidating concept for most people.
This campaign is a simple reminder that you don’t have to be perfect to be a perfect parent.
You can be not-so-hip, you can be embarrassing, you can be whoever you are. And kids in foster care will not only love having you, but need you none-the-less.
CREDITS:
Agency: KBS+P
Client: Ad Council / Adopt Us Kids
Director - Sam Cadman
ECD: Izzy DeBellis
ACD - Aaron Robnett
Art Director - Alejandra Garibay
AD / Copywriter - Paul Roberts
Editor - Aaron Langley
Producer - Jenny Read