WHAT HAPPENS WHEN YOU
TAKE THE BRAND OUT OF THE ROOM
AND LEAVE ONLY THE STORY?
I created Becoming as a platform for creative voices worth listening to — no product, no tagline, no agenda beyond making something meaningful. The first film followed artist Bradley Theodore through creativity, identity and the beautifully messy business of becoming yourself.
The film premiered at the Tribeca Film Festival and was hand-picked by Robert De Niro. Turns out authenticity travels pretty well without a media plan.
OFFICIAL TRAILER/
THE FILM /
INSTA TRAILERS /
SOCIAL POSTS /
PRESS /
TO READ THE ADWEEK ARTICLE CLICK HERE
BTS /
CREDITS /
Director: Matt Pizzano
Creative Director: Alejandra Garibay
Artist: Bradley Theodore
Producer: Michelle Strank
Producer: Kim Jose
Producer: Jenny G. Read
Executive Producer: Ed Brojerdi
Executive Producer: Dan Kelleher
Executive Producer: Jonathan Mackler
Co-Producer: Robin Oksenhendler
Co-Executive Producer: Roseann Santamaria
Production Designer: Alejandra Garibay
Gaffer: TJ Alston
Key Grip: Mike Havoc
Camera Operator: Megan Jolly
Camera Operator: Ross Louis Klein
Camera Operator: Francesco Pacciocco
Production Assistant: George Rios
Audio: Greg Mailloux
Audio: Jordan Moser
Editor: Matt Pizzano
Post Production Supervisor: Joe Dimaio
Post Production Sound Services: Sound Lounge
Sound Editor: Tom Jucarone
Post Production Finishing: Company 3
Colorist: Tim Masick
Senior Producer, Company 3: Rochelle Brown
Assistant Editor: Jeff Dirdack
Assistant Editor: Tom Sexton
Graphics: Dana Yee
Graphics: Andrew Chung
Special Thanks To:
Abdur Rahman
Jane Sobypedersen
Getty Images
Marmoset Music
Extreme Music
The Music Bed