FERRAGAMO — WHO DO YOU WANT TO BE? A FRAGRANCE LAUNCH BECAME A QUESTION OF IDENTITY.

For Ferragamo’s new men’s fragrance, we moved away from the usual masculine archetype and built the campaign around contradiction: strength and sensitivity, confidence and vulnerability, creativity and pragmatism.

Who Do You Want to Be? became both the question and the invitation — a portrait of modern masculinity defined not by stereotype, but by the freedom to be complex, expressive and entirely yourself.

One man. Many selves. No stereotype required.

Campaign shot by Gordon von Steiner.

Campaign Film

BTS Film

HERO FIENNES TIFFIN fronts the new FERRAGAMO campaign. The young British actor embodies the ultimate Ferragamo man in every aspect, from his actions to his words: "I want to be the best version of myself. I want to do everything I love, as best as I can".

Campaign