ARMANI JEANS: "THE ROOM" /
Online shoppers get a peek at soccer star Cristiano Ronaldo and actress Megan Fox wearing next to nothing in “The Room”, an interactive shopping experience promoting the Armani Jeans collection. The site includes seductive short films featuring each of the celebrities in various states of undress in their hotel rooms, spied on lustily by a maid and bellboy.
AWARDS:
Creativity Pick of the Day
Fashion 2.0 Social Media Awards - Best Website
One Show Interactive - Merit
One Show - FInalist
Webby Nominee - Best Fashion Site
Webby Nominee - Best Visual Design/Aesthetic
WGSN Global Fashion Awards - Shortlist
NY Festivals Finalist - Best Website/Microsite
FWA - Shortlist
CREDITS:
Agency: KBS+P / Spies and Assassins
Client: Giorgio Armani
Photographer: Scott Frances
Director: Johan Renck
DP: Fred Elmes
ECDs: Ed Brojerdi, Izzy DeBellis
CDs: Anthony Monahan, Marc Hatrzman
Art Directors: Alejandra Garibay, Greg Valvano
Copywriters: Hilary Hudgins, Abby Meyerson
Jr. AD: John Malone
Development: Jason McKim, Ron DeSilva
Producer: Katie Knab
Music: Deadmono, Stockholm