THE ‘70s WERE THE REFERENCE.
CINEMA WAS THE LANGUAGE.

Zendaya and Law Roach brought a very specific kind of glamour to the collection — confident, sensual and completely self-possessed. We built the campaign around the mood of ’70s cinema: dramatic, cinematic, a little dangerous, and never nostalgic for nostalgia’s sake.

Shot by Steven Klein, the imagery took that world somewhere darker, sharper and more magnetic, while film, photography and content carried the same attitude across every touchpoint.

Less revival. More reinvention.

And Steven? Exactly as cool as you’d hope. Mutual obsession, instantly.