HOW DO YOU MAKE NEW YORK LOOK TWICE
AT SOMETHING IT ALREADY KNOWS BY HEART?
ROCKEFELLER CENTER / REIMAGINED.
As Creative Director with Team Laird — and Director of the campaign film — I helped reintroduce an icon — and reimagine the heart of New York.
We built the campaign around rediscovery: the new Skylift and The Beam, Top of the Rock, restaurants, shops and hidden corners became one sensorial journey through a Rockefeller Center that felt familiar, but suddenly full of possibility.
Shot alongside photographer Anders Overgaard, the work invited tourists to see more — and New Yorkers to look again.
A landmark this familiar still needed a reason to be rediscovered.
Turns out even an icon can still surprise New York.
The Film / Director’s Cut
Campaign Film
Photpgraphy
Campaign Photography
Environmental Photography
Out of Home
