Rockefeller Center / Reimagined

As Creative Director with Team Laird and Director of the campaign film, I had the surreal privilege of helping reimagine one of the most iconic destinations in the world: Rockefeller Center.

The idea was simple but ambitious: reintroduce an icon — and reimagine the heart of New York.

Shot alongside photographer Anders Overgaard, the campaign unveiled a new Rockefeller Center — a place to explore, play, shop, dine, work and experience the city from an entirely new perspective. From the new Skylift and The Beam to Top of the Rock, its restaurants, shops and hidden corners, the film became a sensorial journey through everything Rock Center has become.

Not just for tourists, but for New Yorkers to rediscover, too.

Having Rockefeller Center as our playground — and creating a new chapter for a place so deeply woven into the identity of New York — was one of those career moments I still can’t quite believe happened.

New York wouldn’t be New York without Rockefeller Center.
The heart of the city. An icon, reimagined.

The Film / Director’s Cut

Campaign Film

Photpgraphy