THE ARCHIVE WAS ICONIC.
THE NEXT CHAPTER NEEDED
NEW MAIN CHARACTERS.

For Fall/Winter 2018, we reimagined Tommy Hilfiger’s most recognizable classics through the eyes of a new generation. Icons of Tomorrow became a celebration of individuality, cultural influence and the people redefining what it means to be iconic.

Enter Hailey Bieber, Winnie Harlow and Maggie Jiang — three distinct personalities bringing fresh energy to Tommy’s American heritage. Photographed by Mikael Jansson.

The classics stayed. The next generation rewrote the rules.