LEWIS HAMILTON ALREADY KNEW
HOW TO MOVE FAST.
THE CAMPAIGN NEEDED TO KEEP UP.
For Tommy x Lewis, we built a visual world around the collision of fashion, sport, music and culture — taking the energy of Lewis beyond the track and into a global lifestyle campaign.
Film, photography, content and the larger campaign world carried the same attitude: kinetic, confident and unmistakably personal.
Not an athlete wearing fashion. A cultural figure building a world of his own.
Campaign shot by Mikael Jansson.
Film
Campaign
Photography
#TommyXLewis
Behind the Scenes
