SHOPPING WAS THE CATEGORY.
TOPSHOP IT WAS THE BEHAVIOR.
We turned the brand name into a verb and introduced a different kind of fashion experience. You didn’t simply shop a look, follow a trend or buy a piece. You TOPSHOP IT.
We turned one tiny word into an entire campaign system. IT became attitude, action and invitation: wear it, own it, name it, GIF it, film it, make it yours.
It was the rush of finding something unexpected. The confidence to take fashion further. A little impulsive, a little fearless, and never particularly interested in playing it safe.
The idea flexed across Topshop and Topman, brand and product, film, photography, digital and social — always built around the same instinct: take it to the top, then make it your own.
Dream it.
Dare it.
Do it.
Want it.
Work it.
Snap it.
Love it.
Top it.
All fashion. No fear.
Feel the thrill of going for it — your way.
TOPSHOP IT.
Campaign shot by Lacey Studio.
Topshop It Films
TOPSHOP / TOPMAN :30
TOPMAN :15
TOPSHOP / TOPMAN Night :15
TOPSHOP / TOPMAN Accessories :15
TOPSHOP / TOPMAN Outerwear :15
Director’s Cut
Photography
By Dan Jackson
Topshop.com
Topman.com
Giphy It
NAME IT / Social Films
Birgit It
Adonis It
Dilone It
Anwar It
Cara It
Presley It
Duckie It
Sofia It
Name It
Behind the Scenes
CREDITS:
♥️ @topshop
🎥 @laceystudio
🎬 @willhtown
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💃🏻 @birgitkos
💃🏻 @cara_taylorrr
💃🏻 @_dilone
💃🏾 @duckieofficial
💃🏼 @sofia__mechetner
🕺🏼 @anwarhadid
🕺🏼 @presleygerber
🕺🏾 @septumpapi
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👖 @alexwhiteedits
💄 @romyglow
💇🏼♀️ @estherlangham
💅🏻 @luxebytracylee
👯♂️ @thomasgibbons
🔮 @stefanie_stein
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💥 @lairdandpartners
🎩 @trey.laird
🙋🏼♀️ @alegb21
🤳🏽 @oswellmaia
📱 @martindiegor
🙆🏻♂️ @emilio_______
🙇🏻♀️ @lilychoung
💁🏻♀️ @danabrej
✏️ @leahkonen
💸 @jax3997
💰 @georgianabishop
💵 @justineelyce
💪🏼 @c_peregrin
👊🏼 @alexlunn18
🙌🏼 @Ray
👑 @pkinsella
🖍 @jjrizzo
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👁 @santiago_g3
🔦 @yoshisteadiop
⏳ @mamaganoosh
🎬 @willhtown
📼 @modern.post
🎨 @mikolour
💋 @millbeautychannel
🎧 @yngfrnco