BEFORE #vibes BECAME EVERYONE’S
VOCABULARY, WE GAVE TARGET
A FEW OF ITS OWN.
Instead of building one seasonal fashion story, we created a flexible cultural platform around moods people already understood instinctively: Leggy Vibes. Tight Knit Vibes. Glam Vibes. Party Vibes. Each became its own little universe across film, photography, design, social and GIFs — all unmistakably Target, none taking itself too seriously. Campiagn shot by Lacey Studio.
Mass retail doesn’t have to mean mass personality.
Shoutout in Forbes!
Leggy Vibes, TargetStyle
Tight Knit Vibes, TargetStyle
Glam Vibes, TargetStyle
Party Vibes, TargetStyle
Color / Design
Behind The Scenes
Giffy Vibes
Insta Vibes
To launch the campaign, we reached out to our network of influencers and cast from broadcast to help us #VibeItForward. It was one day where we flooded Instagram with good style #vibes and created a chain reaction by asking each person to tag a friend over the course of the day.
