WHAT IF SHOPPING A COLLECTION FELT LESS LIKE E-COMMERCE
AND MORE LIKE BEING SOMEWHERE YOU PROBABLY SHOULDN’T BE?

The Room turned Armani Jeans into an interactive voyeuristic world built around Cristiano Ronaldo and Megan Fox. Short films, photography, digital interaction and commerce were designed as one experience: explore the rooms, follow the story, discover the clothes.

The product wasn’t placed inside content. The content became the store.

A little cinema. A little seduction. A lot more interesting than “Shop Now.”

‘THE ROOM’ FILM: CRISTIANO

THE ROOM FILM: MEGAN

AWARDS:
Creativity Pick of the Day
Fashion 2.0 Social Media Awards - Best Website
One Show Interactive - Gold
One Show - FInalist
Webby Winner - Best Fashion Site
Webby Nominee - Best Visual Design/Aesthetic
WGSN Global Fashion Awards - Shortlist
NY Festivals Finalist - Best Website/Microsite
FWA - Shortlist

CREDITS:
Agency: KBS+P / Spies and Assassins 
Client: Giorgio Armani
Photographer: Scott Frances
Director: Johan Renck
DP: Fred Elmes
ECDs: Ed Brojerdi, Izzy DeBellis
CDs: Anthony Monahan, Marc Hatrzman
Art Directors: Alejandra Garibay, Greg Valvano
Copywriters: Hilary Hudgins, Abby Meyerson
Jr. AD: John Malone
Development: Jason McKim, Ron DeSilva
Producer: Katie Knab
Music: Deadmono, Stockholm