THE GIFTER 2012 /
Winter Campaign for TJMaxx, Marshalls and HomeGoods.
CREDITS:
"The Gifter"
Director: Todd Field
Director of Photography: Mihai Malaimare Jr.
Photographer: Ted Catanzaro
Production Designer: Kristen Vallow
CCO: Izzy Debellis
ECD: Kim Haxton
Associate Creative Director / Art Director: Alejandra Garibay
Designer: Lindsey Pisarcik
Jr. Art Director: Anna Yeager
Agency Producer: Tania Staykova
Line Producer: Cory Berg
Editor: Adam Pertofsky
Actress: Olga Fonda
Fashion Stylist: Alexis Zipp
Hair Stylist: Jake Dingler
Makeup Artist: Melanie Inglessis
Voice Over: Tom Spackman
Music: Elias Arts
Holiday campaign for T.J.Maxx, Marshalls and HomeGoods. The Gifter has one mission this Christmas: Find the best gifts for everyone on her list at the absolute best prices.
This campaign increased sales 500% beyond projected levels and was shortlisted for the Clio Image Awards.
CREDITS:
"The Gifter 2013"
Client: T.J. Maxx, Marshalls and HomeGoods
Director: Ruben Fleischer
Director of Photography: Damian Acevedo
CCO: Izzy Debellis
Associate Creative Director / Art Director: Alejandra Garibay
Associate Creative Director / Copywriter: Katharine Dropick
Head of Production: Mara Milicevic
Associate Producer: Carlie Naftolin
Editor: MPC
Actress: Olga Fonda
Production Designer: Lauryn Leclere
Fashion Stylist: Alexis Zipp
Production Company: Caviar
Music: Q Department
The TJ Maxx & HomeGoods grand opening is coming. Are you ready?
CREDITS:
"Grand Opening"
Director: Thomas Napper
Director of Photography: Tristan Sheridan
CCO: Izzy Debellis
CD: Michele Kunken
CD: Melody Henderson
Associate Creative Director / Art Director: Alejandra Garibay
Associate Creative Director / Copywriter: Kat Dopick
Head of Production: Mara Milicevic
Content Producer: Daniel Roversi
Editor: Dayn Williams
Fashion Stylist: Alexis Zipp
Production Designer: Richard Lassalle
Music: Elias Arts
For this pitch-winning work, we took the minimal and iconic package design and extended it into a campaign with messaging about having a balanced lifestyle with Blueprint.
OOH posters for NY and LA had site-specific copy.
BluePrint Juice is a non-judgmental brand. It's OK if you're not into Bikram yoga and you enjoy carbs. BluePrint is not about being a hardcore health nut. It's about living a balanced life.
Campaign: "UNLEASH YOUR INNER ARTIST"
With a budget of only $100K, we created an extensive series of content videos for the launch of La Palette Nude by L'Oreal Paris starring celebrity make-up artist, Sir John. These videos guide fans through the steps of creating 10 unique eye looks and also encourage them to play, explore, and ultimately create their own masterpieces.
La Palette Nude is an opportunity for women to be two extraordinary things at once: an artist and a work of art. When the face becomes a canvas for beautiful artistry, the creative transformation that takes place is a powerful experience to be celebrated.
CHESTAL® from BOIRON is a honey-based homeopathic medicine that heals cough.
CREDITS:
Agency: KBS+P
Client: Boiron
Illustrator: Andrew Bannecker
ECD: Izzy DeBellis
CD: Gail Barlow
Art Directors: Alejandra Garibay, Jon Cochran
Copywriters: Hilary Hudgins, Julie Grates, Emily Sander
Producer: Jenny Read
TV spots for the launch of Cablevision's new Optimum Select /
A convenient and fast way for people to purchase a range of products through a button on their TV remote.
CREDITS:
Agency: KBS+P
Client: Cablevision
ECD: Izzy DeBellis
CD: Chris Cereda, Marcus Woolcott
Art Directors: Kevin Gentile, Alejandra Garibay, Paul Roberts
Copywriter: Michael Abell
Producer: Dennis McKinley
