“OYE COMO VA,” BUT MAKE IT TARGETSTYLE —
FOR THE LATIN BILLBOARDS.

For the Latin Billboard Music Awards, we built Bailemos, TargetStyle around the way music moves through Latin culture — from home to street to party, and from one generation to the next.

DJ AFRO reimagined Oye Como Va, weaving bachata, cumbia, reggaeton and salsa into one soundtrack, while the film packed in little cultural nods.

One classic. Many rhythms. All sabor, no subtitles.

And yes: bonus points if you catch all the hidden references.

:30 second TV spot

:60 second TV spot

Stills

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Color Palettes

Color Moodboards

Behind the Scenes

CREDITS:

“Bailemos, TargetStyle“
2017 Billboard Latin Music Awards
Client: Target
Director: Lacey Studio
Director of Photography: Tristan Sheridan
CCO: Michael Ian Kaye
GCD: Michael Jacovides
CD: Alejandra Garibay
Art Director: Catalina Monsalve
Copywriter: Xoch Serrano
Copywriter: Luna Hurtado
Copywriter: Isabel Heart
Executive Producer: Travis Quinn
Producer: Amy Kommatas
Mother: Czarina Hasbani
Mother: Denise Blanco
Mother: Jessica Chalifoux
Strategist Director: Veronica Thew
Strategist: Spencer Gervasoni
Production Company: White Label
Executive Producer: Annique Decaestecker
Line Producer: Lisa Ruffler
Production Designer: Jared Lawton
Fashion Stylist: Zanna Rassi
Fashion Stylist Assistant: Natalie Cicolone
Hair Stylist: Rolando Beauchamp
Makeup Stylist: Kathy Jeung
Editing House: Consulate NYC
Editor / Partner: Holle Singer
Assistant Editor: Stephanie West
Post Production House: The Mill
Executive Producer: Sallyann Houghton
Producer: Julia Moore
Flame Artist: Anne Trotman
Colorist: Mikey Rossiter
Choreographer: Tanisha Scott
Music Producer: Stephanie Diaz-Matos
Music Artist: DJ Afro
Audio Post: Heard City
Audio Engineer: Mike Vitacco
Casting: Zan Casting
Models / Dancers:
Marquita Pring
Franco Noriega
Kayla Frryz
Lake Escobosa
Nerita McFarlane
Bodine Koehler
Rachell Vallori
Natalie Bebko
Sarai Gonzalez
Alani
Ruisdael Cintron
Charlie Gabriel

“OYE COMO VA,” BUT MAKE IT TARGETSTYLE — FOR THE LATIN BILLBOARDS.