NEW YORK HAS ALWAYS BEEN THE ULTIMATE MOVIE SET.
WE JUST GAVE IT A NEW LEADING LADY.
For Spring 2025, New York Stories turned the city’s cinematic history into the campaign language — with Lila Moss moving through DKNY’s world like the lead in a film only New York could make.
Photographed by Mikael Jansson and styled by Alastair McKimm, the campaign mixed archival DKNY codes with a younger, sharper point of view — familiar, but never stuck in the past.
And with Kate Moss fronting Donna Karan at the same time, the family casting made the whole thing feel almost too perfect.
Same city. New story. Very good genes.
THE FILM
OUT IN THE WORLD
