40 YEARS IN, DONNA KARAN DIDN’T NEED A RETROSPECTIVE. IT NEEDED A CONVERSATION.

For the brand’s 40th anniversary, we turned heritage into something living: WOMAN TO WOMAN, a platform built around fashion as an ongoing dialogue between generations.

Claudia Schiffer, Mariacarla Boscono, Irina Shayk, Imaan Hammam and Liya Kebede became different voices in the same story — connected by the confidence, sensuality and ease that have always defined Donna Karan.

Claudia’s return, thirty years after her 1995 campaign, made the idea beautifully full-circle: not recreating the past, but letting it speak to the present.

The visual world brought Donna Karan’s essential codes forward — sculptural silhouettes, movement, neutrals and strength. Photographed by Mikael Jansson, the campaign made those codes feel entirely of the moment.

Heritage without the nostalgia. Same language. New voices. Forty years later, the conversation is still getting interesting.