J.McLAUGHLIN HAD SPENT 46 YEARS BEING QUIETLY SUCCESSFUL.
THE OPPORTUNITY WAS TO STOP WHISPERING.
We sharpened the brand’s visual world without losing the ease, polish and restraint that made it beloved in the first place — quiet luxury, just with better posture.
Photographed by Dan Martensen and styled by Clare Richardson, the campaign featured Arizona Muse, Jacquelyn Jablonski, Shayna McNeill, Alicia Burke, Hamide Onifade, RJ King and Ben Hill.
Same good manners. Better entrance.
THE FILM
CAMPAIGN PHOTOGRAPHY
BRAND IDENTITY
A new logo. A new palette. A new visual language. And quite a few ideas about what to do with all of it.
We built an identity designed to give J.McLaughlin more than a new look — a bigger personality. From typography and color to graphic language, social storytelling and ideas for future shoots, every element became another way for the brand to play.
Still polished. Just a lot less quiet.
Imagery shown in this section is used for proof of concept only.
