SOME THINGS ARE CLASSIC FOR A REASON.
THE FUN PART IS WHAT YOU DO NEXT.

That became the idea behind CLASSICS REBORN, a global Tommy Hilfiger x Shawn Mendes campaign built around reinvention — of materials, color, community and self. Working as Creative Director with Team Laird, I helped shape one idea across film, photography, storytelling and a cast that stretched from family to artists to cultural voices around Shawn.

Heritage got a little less nostalgic and a lot more alive.

Shot by Cass Bird, the campaign brought together an eclectic cast of friends, family, artists and changemakers — including Maye Musk, Aaliyah Mendes, Jon Vinyl, Mike Sabath and Ahmad Cissé.

I also accidentally ended up singing a 40-second duet with Shawn while recording VO. Creative direction has its perks.