ONE OF THE FASTEST MEN IN THE WORLD, PHOTOGRAPHED AGAINST THE STILLNESS OF THE DESERT.
For Spring 2020, we played with a beautiful contradiction: Lewis Hamilton’s world is built on speed, yet his latest collaboration with Tommy was taking a stand against fast fashion — proving that moving forward doesn’t always mean moving faster.
Inspired by the shifting colors of the desert sky, we created a cinematic world of dusty pinks, sandy beiges and soft blues. A quieter visual language for a collection pushing further into recycled materials, more conscious production and a different way of moving forward.
Photographed by Mikael Jansson, the campaign traded the expected adrenaline of racing for something entirely unexpected: stillness.
On the track, faster wins. In fashion, better should.
THE CAMPAIGN
BTS
