LOVE by Vera Wang
Creative directing VERA WANG LOVE meant working with the undisputed queen of weddings on a fragrance built around the ultimate symbol of love: the ring.
The creative became a visual study of the bottle — and of the boldness and brilliance of love itself. Elevated, sophisticated and chic, but with the flirtation and fantasy that makes Vera, Vera.
At its heart is Queen of the Night — a rare flower that blooms for one night only. Fleeting, intoxicating, impossible to forget. The perfect metaphor for that singular moment when everything changes.
A modern love story, captured in a bottle.
Working closely with Vera was an icon-meets-iconic-product kind of experience. During our voice-over session, she told me how her friend Mariah taught her to drink honey before recording. Minutes later, her assistant appeared with the jar and Vera was drinking honey straight from it in the studio.
She nailed the VO, obviously.
One flower. One night. One ring. One unforgettable LOVE.